HERE City Network · NIL

Connect Your Brand with Local Athletes

Name, Image, and Likeness partnerships that make sense — local businesses sponsoring local athletes in the communities they serve.

35+
Schools
Live
Active Deal Tracking
10+
Sports Covered
The Opportunity
Local Business. Local Athlete. Real Connection.

The HERE network tracks NIL deals across 89 cities — with a real-time activity feed visible on the homepage of every local site. This isn’t just box scores and highlight reels. It’s a living marketplace connecting businesses to athletes in their own backyard.

Think about what that looks like in practice: a restaurant sponsoring the star quarterback whose family eats there every Friday night. A car dealer partnering with the basketball team captain who drives past their lot on the way to practice. Authentic. Local. Visible.

Traditional NIL deals focus on college stars with national reach and national price tags. HERE NIL is different — it’s the local business reaching the local athlete who everyone in town already knows. The community roots for them. They root for you.

Deals appear on game day pages, sports sections, and the NIL activity feed — so your sponsorship gets seen not just by the athlete’s followers, but by every sports reader on the HERE network in that market.

What You Get
Your NIL Partnership Includes

Athlete Marketplace Access

Browse and connect with local college and high school athletes across 35+ schools and 10+ sports — all within the HERE network.

Deal Visibility

Your sponsorship featured on game day pages and the NIL activity feed — visible to every sports reader in the market, not just the athlete’s followers.

Social Amplification

Athletes promote your brand to their own social following — authentic, organic reach from a trusted community voice with real local influence.

Multi-Sport Coverage

Football, basketball, baseball, soccer, track, volleyball, and more. Connect with the athlete whose sport aligns with your brand and customer base.

Campaign Management

We help structure and manage the deal — from matching you with the right athlete to coordinating content, legal compliance, and payment.

Performance Tracking

Engagement metrics on every placement — page views, click-throughs, social reach, and audience demographics so you know exactly what your investment delivered.

How It Works
From Introduction to Game Day in Three Steps
1

Browse the Marketplace

Tell us your market, sport, and budget. We match you with local athletes who fit your brand — school, sport, reach, and audience demographics.

2

Structure the Deal

We handle the NIL agreement, compliance review, and content brief. You approve the terms and creative direction. Simple, legal, done.

3

Go Live on Game Day

Your sponsorship goes live on the HERE sports pages, the NIL feed, and the athlete’s social channels. Track performance in real time.

Pricing
NIL Partnership Investment

Custom Pricing by Athlete, Sport & Market

NIL deal pricing is set based on athlete reach, sport, market size, and campaign scope. Individual athlete deals and team-level sponsorships are both available.

Individual Athlete
Contact
per deal
Team Sponsorship
Contact
full roster
Multi-Market Campaign
Contact
regional scale
Ideal For
Who Benefits Most from NIL Partnerships?
Auto Dealerships
Restaurants & Fast Food
Fitness Centers & Gyms
Apparel & Shoe Stores
Sports Bars
Energy Drinks & Supplements
Insurance Agencies
Banks & Credit Unions
Common Questions
Frequently Asked Questions
What sports and schools are covered?
HERE NIL covers 35+ schools and 10+ sports across the 89-city network, including football, basketball, baseball, softball, soccer, volleyball, track and field, and more. We work with both college and high school athletes depending on the market and state NIL rules.
How do NIL deals work legally?
NIL (Name, Image, and Likeness) rules vary by state and governing body. HERE handles compliance review for every deal — we make sure your sponsorship is structured properly for the athlete’s school, sport, and applicable state regulations. You don’t need to be a legal expert; we handle that part.
What’s the typical deal size?
Deal sizes vary widely based on the athlete’s reach, sport, and market. Local deals for smaller markets can start modestly, while high-profile athletes in large markets command more. We work with budgets of all sizes and will match you with athletes who fit your investment level. Contact us for a custom recommendation.
Can I sponsor a whole team instead of an individual athlete?
Yes. Team-level sponsorships are available — your brand as the presenting sponsor of a team’s season, with placement across every player’s game day page and the team’s section of the HERE sports feed. Team deals are great for businesses with broader local visibility goals rather than a single athlete relationship.
How is this different from traditional sports sponsorship?
Traditional sports sponsorship puts your logo on a banner at a game that runs for two hours. HERE NIL sponsorship is ongoing, digital, and searchable — your brand lives on the athlete’s game day pages, the NIL activity feed, and social content for the duration of the deal. It’s the difference between a sign in the stands and a story that lives online.

Explore NIL Partnerships

Connect your brand with local athletes who your customers already know and root for. Authentic, local, and visible on the most-read sports pages in town.

Get Started →
Questions? advertise@herecity.com · 866-575-7738