From the roar of the Indy 500 to Hoosier basketball tradition, from Pacers pride to a thriving tech hub powered by Salesforce — HERECity covers the Heartland's most dynamic city where sports culture meets Midwest innovation.
Indiana is where the Indy 500 roars to life and Hoosier basketball defines a culture. From the legendary Indianapolis Motor Speedway to the Pacers and Colts, from a thriving healthcare and pharmaceutical industry to Salesforce's expanding presence, the Hoosier State combines racing glory with economic momentum.
HERECity covers the state's most consequential developments: the Indy 500's unmatched motorsports legacy and global reach, the Pacers' role in the NBA and passionate fan base, Hoosier basketball traditions that run deep through the state, the healthcare and pharmaceutical industries driving innovation, Salesforce's strategic importance as a tech hub, the agricultural heartland that feeds America, and the Colts' quest for gridiron excellence.
Our reporters understand Indiana's unique personality — the racing culture at the Motor Speedway, the working-class pride of manufacturing communities, the agricultural traditions of the farmland, the Midwest values that define the region, and the quality of life that makes the Hoosier State a destination for families and entrepreneurs. HERECity is committed to telling Indiana's complete story.
Racing capital of the world. Indy 500, Colts and Pacers, Salesforce tech hub, and the crossroads of America with Midwest heart. A city where sports culture meets innovation and opportunity.
Visit HEREIndy.com →Put your brand in front of Indiana's most engaged local audiences. From the Motor Speedway to the Salesforce hub — permanent, SEO-indexed exposure that works while you sleep.